At present, the facial cleanser product market can be said to be developing rapidly. According to their own brand image and the functional characteristics of their products, each brand has launched a dazzling product series for consumers. In view of the brand image and corporate identification system being used by more and more cosmetics companies, packaging is no longer an isolated point in the traditional production plan, but has become an important part of the corporate promotion plan. From the birth of the first men’s facial cleanser, it was not accepted by consumers at the beginning. Now the booming market prospects have “flyed into the homes of ordinary people”. It cannot be said that the packaging of the product has played a huge role in boosting.
In general, the author believes that future facial cleanser packaging should also pay attention to the following points: First, the packaging design must always follow the principle of people-oriented; At the same time, we must adhere to environmental protection, try to use recyclable and decomposable materials, try to simplify and reduce packaging materials other than the content itself in the design to avoid waste.
An excellent facial cleanser packaging is not only a stack of high-tech materials and colors, but also a manifestation of the corporate spirit and brand culture. Consumers not only need to see the characteristics of the brand and products from the packaging, but also want to see the business’s emphasis on environmental protection reflected in the use of materials. The design can be comprehensive and concise, which is a good product.
