Generation Z is currently active in the national tide circle, pursuing trends and gaining identity have become an important driving force for consumption. The iResearch report pointed out that Gen Z is keen to pay for beauty and fashion, focusing on product efficacy and ingredients, and high-value cosmetic packaging design can also increase consumption power. Nearly 60% of them say that fashionable designs will promote purchasing decisions.
Gen Z has a keen interest in clothing, food, games, and cosmetics with the “China” label. Combining Chinese style and Chinese brands in a trendy way to bring Chinese original, made in China and domestic beauty products with Chinese characteristics is attracting strong attention from Generation Z.
According to the survey results of Kurun Data, such brands as Pecho Ling, Xiangyi Bencao, Perfect Diary, Huaxizi, Ju Duo and other brands are on the list of the favorite domestic brands of Generation Z. These brands have launched co-branded products and packaging gift boxes by co-branding IP representing Chinese cultural characteristics, carefully using ink, color, graphics and other traditional patterns and text designs, and carefully integrating Chinese elements, which have won the favor of domestic consumers.
At the 26th CBE China Beauty Expo, Guochao and Chinese brand halls were crowded with people. Whether it was products rooted in oriental traditional aesthetics, or cosmetic packaging design and booth layout rich in oriental elements, they all gained a lot of support. wholesale.
Many old-brand domestic products and cutting-edge cosmetics brands that have landed at the exhibition brought a series of products in the national fashion design style against the background of the rise of the national trend. Through the comprehensive application of color language, material texture, and overall style, the historical culture, brand purpose, and product characteristics of their respective brands have been demonstrated, and they have gained wide market recognition.
